Profile: Executive Online/Offline Marketing Leader 

Highly credible, dependable professional leader with 15 years of results in Existing and New Market Development, Team Building, Client Management, Project Management, Creative Direction and Customer Service and Support.

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• P & L Management

  Broad operational and P&L leadership in startups to multi-million dollar companies. Outstanding performance reviews at several positions. Department staff management from 3 to 20 people.

• Project Management

  Developed detailed project/chart timelines with major milestones to be accomplished and monitored weekly, monthly and quarterly to ensure on-time and within budget results.

• Marketing Development

  Designed and managed aggressive sales-focused and customer service development programs with results oriented focus on high quality benchmarks.

• People Development

  Developed both individual and team-oriented goals and objectives – with personal ownership of areas of responsibility at all levels of the organization. Heavy communication implemented both “up and down” the corporation.

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Professional Experience

Mutiny Marketing (North Carolina and Nevada)

President, November 2007-Present

Create, analyze, adjust and improve both marketing strategies for small business owners throughout the United States to reach their target markets and convert them into paying customers by improving online and offline presence, overall branding and ROI.

Challenge

Develop from ground zero – Creation and operation of new online and offline marketing company to fulfill a need in conceptualizing and running effective marketing campaigns for online and brick and mortar small business owners with an eye toward top notch customer service and attention to budget.

• Internet Marketing

  Developed and implemented aggressive online marketing plans to increase client sales including but not limited to website design, redesign and ongoing maintenance, social media channel exposure, search engine optimization (organic SEO and PPC) and email and text blasts for new customer acquisition and existing customer retention. Average sales growth of 50% in the first 6 months with a continual 10-30% growth per 6-month period.

• Branding

  Creation of all graphic and print material to introduce startups to the marketplace and freshen existing company images including logo design, brochures, business cards, promotional materials, media buys and creation of social media pages and event exposure.

• Events

  Plan and execute both online and offline events for client exposure including scouting venues, negotiating rates, advertising and strategizing timing and new prospect attendance.

• Customer Service Focus

  Developed and implemented a comprehensive customer support offering – including 24 hour, 7 day technical support. Over 120 new clients were acquired with major account
  penetration (and loyalty).

Amland Properties, Las Vegas, NV

Vice President, Marketing, June 2003 – October 2007

Managed daily Marketing team operations for Real Estate Development Company focused on luxury high rise and premium lakefront properties selling for $500,000 – $4.2 Million. Heavy interaction with international investors.

Challenge

Develop and grow exposure and sales of a new target market of luxury condominiums and high end lakefront homes.

• Marketing Development

  Developed and implemented an aggressive sales/marketing business plan identifying new target markets – with customized sales/marketing programs for each segment. Utilized internet, direct mail, collateral, industry-specific literature and telemarketing campaigns. Sold 100 luxury condo units, 30 mid-rise condo units and several multi-million dollar homes in a down market.

Montecito Companies, Las Vegas, NV

Vice President, Marketing & Communications, February 2000 – June 2003

Managed a team of marketing professionals to increase exposure to lease commercial properties in multi-use developments to established private and chain retailers for startup company. Ensured communication flows throughout all departments.

Challenge

Hire, direct, motivate, and focus a team of marketing specialists to achieve maximum property appeal to potential customers.

• Organizational Leadership

  Created intranet corporate and departmental structures to ensure communication throughout all company channels.

• People Development / Team Building

  Incorporated sales staff input into direct targeted marketing campaigns aimed at large retailers such as Starbucks, Home Depot, Kohls and Applebees as well as small privately owned businesses.

• Results

  Leased 95% of a 60-acre retail and office development and 80% of a newly built 200-acre mixed use development.

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Education

AAS in Histotechnology – Medical Institute of Minnesota

Bachelor of Fine Arts – Milwaukee Institute of Art and Design

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Certifications

Google AdWords Certified – Google

Google Analytics Certified – Google

Certified SEO Professional Internet Marketer – SEO in Practice

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